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Alibaba to buy minority stake in Focus Media to tap digital marketing

The logo of Alibaba Group is seen inside the company's newly-launched office in Kuala Lumpur, Malaysia June 18, 2018. Reuters/Files
The logo of Alibaba Group is seen inside the company's newly-launched office in Kuala Lumpur, Malaysia June 18, 2018. Reuters/Files

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Chinese e-commerce giant Alibaba Group Holding Ltd on Wednesday said it has agreed to acquire a minority stake in China’s Focus Media Information Technology Co Ltd to tap into the digital marketing sector.

Alibaba will acquire about 6.62 per cent in Focus Media for 9.63 billion yuan ($1.43 billion) and possibly another 5.0 per cent stake in the next 12 months, it said in a statement.

 The e-commerce firm would also invest $511.1 million in an entity controlled by Focus Media’s chairman Jason Jiang, by subscribing to newly issued shares, it said.

Focus media, which was founded in 2003, has its main business in China’s interactive digital media and online advertising sectors, Reuters reported.

Upon completion of the deal, Alibaba will become Focus Media’s strategic investor, the Shenzhen-listed firm said in a separate exchange filing.

 

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