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6 years ago

Why you need a website

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Before buying any service, I'm always used to asking for Google help. A whopping 97 per cent of consumers, thus, research products and services online before buying. Almost in 100 per cent of time, consumers seem to be motivated by looking at the quality photos and reading the "product information" available on the website. In our busy life, we love to do research and it's your website, where people do get their first impression from. And, we know that the first impression lasts long. Being a service provider, you must have a user-friendly website to create and hold that impressions in the minds of your customers. They want you to have a website.

Your website is your business - this is you and your brand that includes personality, taste and choice, among other things. It helps you become trustworthy among the customers. When you have a fully-functional website with the integration of social media platforms, which helps keep things pretty uniform across the board, you can offer so many things with this to your customers without even going to them. Or they'll come to you at any cost. Thus, your website is creating a bridge between you and your customers. The website is giving a notion that you're a legitimate business personality. It is presenting before you the potential for further interaction. This can apparently act as source of contact without buzzing one's phone.

In modern days, website is a money-making tool. When you are sleeping or even closing the shop, your website is still doing business for you. It is generating revenue without any intervention. It is creating the possibility to reach your business and service across many parts of the world. Nowadays, customers know more than sellers. They will visit your site and make decisions about the quality of service. Customers are reading your reviews, watching your videos, and will do other web validation. Now, if you have a website, created in the 90's, will immediately tarnish your credibility and make you look like an amateur. You need to constantly update your website along the line. So having a website is not enough though. You need to nurture it like everything you do in your business.

Technology makes business competitive. If your competitor is using technology and you do not, have a look at the website that your competitor is using. S/he might not share with you a lot of things, but you could think that s/he is making money because of a web presence. Your competitor is meeting the hungriness of her customers by bringing all of her business information in one place. YouTube does videos really well. Twitter does 140 characters incredibly well. Facebook is an expert at fan engagement. But a website allows you to bring those three elements together and even more-such as, you can have unlimited product listed. You can explain the product the best way it is possible without even hiring any staff. Virtually, a fully-functional website could generate more results than hiring so many salesmen. Your website will make things move for you. So with your website, you can do whatever you want to. Website would have the ability to perform the multiple things at a time.

How would people know that you are serious in your business? Everybody has a website - mostly all businesses have it. While we'll never advocate that you should do something just because everyone else is doing it, we'll better say that you'll look like you don't care enough without a site. You're showing to others that your customers expect you to have a website. This is one of only a few ways you can promote your products and services. Keep in mind that opening a Facebook business page is not enough for promoting your brand. If you're a small business owner, you need to realise that a website isn't an expensive luxury or a frivolous endeavour - it's an affordable, fundamental tool that every company needs. A website is the anchor for your marketing. Set aside a small budget and you can't wait to bring your business online.

Radyan Rahave is the founder/CEO of  Radyan-IT, which is a Dallas,

Texas-based IT company. [email protected]

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