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The Financial Express

Sri Lanka aims to attract 4.0m tourist in 2020

Published: January 24, 2020 13:24:01 | Updated: February 29, 2020 12:01:19


File photo (Collected) File photo (Collected)

Sri Lanka's Tourism Ministry is aiming to attract four million tourists in 2020, Tourism Minister Prasanna Ranatunga has told local media.

The minister said they have fixed a target of five billion US dollars revenue from the industry to spearhead an overall economic revival of the country.

This will amount to doubling the arrivals, as the island-nation had received 1.91 million tourists in 2019, reports Xinhua.

The Daily FT quoted Minister Ranatunga as saying that a new long-term marketing plan to boost tourism will be drawn up for the consideration of the industry and the government within the next few weeks.

However, the government will continue with its "So Sri Lanka" tagline in its global publicity campaigns, he said on Thursday.

The minister said that the government hopes to see the average daily spending of a tourist goes up from $180 to 210 dollars while also expecting the average stay of a traveller to be extended from eight days to ten or more by the end of the year.

Following the Easter Sunday terror attacks in April 2019, President Gotabaya Rajapaksa has given priority to the recovery of the country's tourism industry, reflecting the industry's ability to contribute to the development of the overall economy, Ranatunga said.

He added that the authorities are also working on ways to create 600,000 jobs in the tourism sector within this year.

Sri Lanka ended 2019 with 1.91 million tourists, falling short of its estimated target of two million tourists.

India, China and Britain were the leading markets for Sri Lankan tourism last year.

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