Banglalink has enabled revenue generation on its digital entertainment platform Toffee for content creators.
Banglalink's Toffee is a free-to-download premium digital entertainment platform, with over 100 national and international TV programmes and over 6.8 million monthly users.
According to a statement from VEON, Banglalink's parent company and a global digital operator, the introduction of revenue earning through Toffee allows local content creators, including artists, artisans, and influencers, to benefit financially from video content they produce while also aligning with VEON's Digital Operator strategy of creating application ecosystems within local economies.
"At VEON we remain committed to our Digital Operator strategy, developing a portfolio of connected digital services that will enhance customers' day-to-day lives," explains Kaan Terzioglu, CEO of VEON Group.
"Opening up Toffee for revenue generation gives our customers in Bangladesh the opportunity to gain financially from creating great content and sharing their creativity. This is another step in our digital operator strategy that benefits VEON through greater customer engagement, while also encouraging a creative ecosystem that will benefit the economy of Bangladesh."
Erik Aas, CEO of Banglalink says, "As a part of VEON's digital operator strategy, Banglalink strives to develop future-ready initiatives."
"Along with expanding the fastest 4G network across the country, we are now focusing on bringing quality digital services and enhancing them with state-of-the-art features”.