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The Financial Express

Beximco 360 Ltd working on Evaly's Media Strategy


Beximco 360 Ltd working on Evaly's Media Strategy

Beximco 360 Ltd. is working on all kinds of media strategy and buying for Evaly.com.bd, the country's leading e-commerce marketplaces. The company handles services on all facets of Evaly's advertising on digital, television, radio, newspapers and online news portals. 

In this regard, Arif R. Hossain, Chief Marketing Officer of Evaly, said, “Evaly has been creating a match between the ordinary customer and the consumer class of the country since its launch in December 2018 as a local e-commerce marketplace. We are actively working to provide Evaly's more than 40 lakh customers with enticing deals on all of our great products. Beximco 360 Limited has associated with us to convey this information of these offers to the people of all levels. We will be able to meet our target customers easily through the media strategy of Beximco 360 Limited.”

Since November of last year, the firm has been handling Evaly's media buying. Besides, Independent Television, Beximco LPG and Beximco Communication-Akash DTH are presently doing media buying through Beximco 360 Limited.

Shabab Karim Chowdhury, Chief Executive Officer (CEO) of Beximco 360 Limited, said, “After being affiliated with Evaly, we have been trying to operate in a new way with branding. During Ramadan in its continuity, we are airing a show called "E-Iftar" with efood and Akash DTH, which has already received a positive response on several TV channels and online platforms. Beximco 360 Limited is constantly working to bring more such new surprises in the future.”

Beximco 360 Limited is a Beximco Group media buying venture. In September 2019, this company began working on the proper implementation of Beximco Group's media activities. From the beginning of their journey, they have provided brand marketing and media services to numerous organisations, establishing strong role in the industry.

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