Apple to launch three iPhones with new camera features this year: WSJ

Published: January 12, 2019 13:54:47


The flagship iPhone product earns Apple about two-thirds of its revenue, and allows the company to generate more money from attached products like Apple Watches, AirPods, and services like Apple Music. Image: Bloomberg

Apple Inc plans to launch three iPhone models this year with some new camera features, including three rear cameras for the most expensive model and two for the other models, the Wall Street Journal reported on Friday.

The new iPhones will succeed the XR model that has shown sluggish demand, which according to Apple was due to weak sales in China.

That led several electronics retailers in the world’s second largest economy to slash iPhone prices this week.

Apple was not available for comment outside regular business hours.

The Cupertino, California-based company has decided to stick to liquid-crystal display (LCD) at a time when sluggish sales of iPhone XR cut into its most recent revenue projection, the report said, citing people familiar with the matter.

Last week, Apple issued its first revenue warning in nearly 12 years, sending its shares down 10 per cent, their biggest intra-day fall in six years, according to a Reuters report.

Apple plans to continue with LCD model as the device has been in the production pipeline for months, the report said.

However, for 2020, Apple will fully switch to the organic light-emitting diode, or OLED, display for iPhones, thereby completely dropping the LCD model, the report said.

Shares of the company were nearly flat in premarket trading.

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