Bangladesh is often touted as a successful case of export-led growth among the least developed countries (LDC). Bangladesh has consistently prioritised export diversification, as reflected in its key national policy documents. These strategies focus on identifying potential sectors ripe for diversi

Nation branding (NB) as a concept has received considerable attention in today's competitive global marketing milieu. It aims to measure, build and manage the reputation of countries. A positive and strong NB attracts tourists, stimulates inward investment, boosts exports and provides countries to