The concept of above the line (ATL) and below the line (BTL) marketing are well on its way to becoming archaic. The new battleground for the consumers' attention is the digital media. At first, it may seem easier. Indeed, digital marketing can be much more cost efficient than expensive television c

The core to generating sustainable customer demand for a product is the term we know as ‘branding’. In this competitive world to make the most out of demand generation, marketers need to keep up  brand promise and create position. As challenging as it can be, sometimes brands are s

We associate with brands at relatively every phase of our day. From the minute we wake up, we are being bombarded with logos, commercials, and products, all intended to make our lives simpler yet in addition to influencing us to feel an association with organisations. As the quantity of brands incr

Entrepreneurship, which was once an alien word to the business students of Bangladesh, has now become a buzzword for them. But there is still a considerable knowledge chasm which prevents prospective student entrepreneurs from turning their dreams into reality. To turn young entrepreneurs dreams in