Benchmark PR, a pioneer public relations company in Bangladesh, has taken charge of the strategic and corporate communications of Banglalink, the leading digital services provider in Bangladesh.
The mandate includes strategy, content and executions towards a technology company, as the brand is repositioning there, it said in a press release on Sunday.
Benchmark PR’s Founder and Managing Director Ashraf Kaiser effusively said, “We are absolutely delighted to be a partner of Banglalink in its journey as a forerunner digital company.”
He lauded the VEON, the parent company of the Banglalink, saying “We are inspired by the transition of VEON, the parent company of Banglalink, into world's most innovative and loved internet company."
Ashraf Kaiser added, “PR and communications play a pivotal role in image building and reputation management with ideas, creativity and content. We are happy to support the same to Banglalink.”
Asif Ahmed, Head of Corporate Communications, Banglalink said, "We welcome Benchmark PR to Banglalink family.
We believe Benchmark PR being an experienced PR agency will surely set a different benchmark to take Banglalink’s PR activity to greater heights in the coming days as we continue to transform to a Digital company."
A F M Asaduzzaman, Policy Lead; Ashok Kumar Das, Finance Manager; Quazi Shafwat Zareen, Content Manager; Ashraf Kaiser, CEO, Benchmark PR; Erik Aas, CEO, Banglalink; Asif Ahmed, Head of Corporate Communications, and Ankit Sureka, Corporate Communications Manager, were present during the signing ceremony.