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The Financial Express

bKash becomes ‘Employer of Choice’ for third year in a row

According to ‘Campus Track Survey B-school: 2022’ conducted by NielsenIQ


| Updated: January 24, 2023 17:29:12


bKash becomes ‘Employer of Choice’ for third year in a row

The country's largest mobile financial service (MFS) provider bKash has been ranked as the number one ‘Employer of Choice’ across all sectors for three consecutive years, according to the results of the ‘Campus Track Survey B-school: 2022’ conducted by NielsenIQ, said a media statement on Tuesday.

NielsenIQ, a globally reputed organisation specialised in research, insights, data, and analytics, has long been conducting ‘Campus Track Survey’ across the world. Since 2013, the survey is being conducted in Bangladesh with consistent execution and outcome. bKash has grown over the years, rising to the top of the ‘Employer of Choice’ list under this survey consecutively in 2020, 2021, and 2022, the statement added.

The survey was carried out based on three key parameters: i) Industry Preference, ii) Job, Salary and Campus Activities, and iii) Aspirational Factors. In terms of Campus Recruiter Index (across all industries). bKash is ranked top-of-the-list out of 54 multinational and local organisations.

Goodwill of the company, positive work environment, growth and learning opportunities, attractive salary package, job stability and satisfaction, employee wellbeing, organisational culture and values enabled bKash to retain its number 1 position in the survey. In this survey, the participants were final-year BBA and MBA students who are in the class of 2022 from the top 19 universities in Bangladesh.

“bKash, a Bangladeshi company has secured the position of No.1 'Employer of Choice' across all industries for 3rd time in a row that inspires us to deliver further. To us, bKash is the place that impacts millions of lives through positive changes driven by the sincere dedication and continuous innovation of our workforce. It operates in an inspiring work culture that enables employees to be Customer Centric, Innovative, Collaborative, Agile and Ethical. bKash’s leaders steer their colleagues in the right direction to fulfil the purpose and develop them to manoeuvre any challenge and be future-ready,” said Md. Ferdous Yusuf, Chief Human Resources Officer at bKash.

Additionally, bKash offers Management Trainee (MT) programme at various universities. bKash’s MT programme “GenNEXT Leader” offers one of the highest career growth and according to the survey, it is the best among all the MT programmes currently available in the market.

The MFS operator also offers a paid internship programme (bNext) in which students get classroom training, development interventions, and meaningful experiences while engaging in projects that directly impact the business. Also, every year bKash arranges training, grooming and knowledge-sharing sessions for students on relevant topics through different campus engagements.

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