Instilling BRAC values: An exclusive field exposure for BRAC Bank new joiners

BRAC Bank, in collaboration with BRAC, has institutionalised a structured exposure visit programme for all new recruits, integrating field-level learning into its employee onboarding process. 

Through this initiative, conducted with support from BRAC, the world’s largest NGO, new coworkers engage directly with its community-based programmes across rural Bangladesh, according to a media release. 

Currently, two exposure visits are held each month for new coworkers, with around 80 participants per month and close to 1,000 annually. In addition, leadership visits are organised twice a year, involving senior management officials from BRAC Bank. These visits offer strategic insights into BRAC’s integrated approach and promote perspective-sharing at the leadership level.

The initiative is designed to familiarise coworkers with the founding vision that connects BRAC and BRAC Bank. Participants observe the implementation of a range of BRAC programmes, from financial inclusion to education, healthcare, climate resilience, and livelihood support, the release says. 

These visits help coworkers understand how the bank’s financial services intersect with BRAC’s broader mission to uplift underserved communities. The BRAC Bank coworkers obtain a more informed and holistic view of Bangladesh’s development landscape and BRAC’s role within it. First-hand interactions with community members help personalise the bank’s mission, making the outcomes of financial services more tangible and humane.

The visits also instil a renewed sense of clarity and motivation, fostering a workplace culture rooted in values, empathy, and social responsibility, according to the release. 

Each visit includes an introductory briefing, programme-specific orientation, and a day-long field immersion across two locations. Coworkers interact with community members, observe service delivery, and engage in structured reflection through debrief sessions.

By observing BRAC’s integrated development model in action, coworkers are exposed to cross-sectoral solutions that often influence how they approach banking and financial services, the release adds.