Ispahani Mirzapore won the 'Best Hot Beverage Brand (Tea) Award 2021' for the seventh consecutive years. Along with this, it won the second top spot in the 'Overall Best Brand' category among all local and multinational brands in the 'Best Brand Award 2021', says a statement.
The event was organised by Bangladesh Brand Forum in partnership with NielsenIQ and the award ceremony was held at the Grand Ballroom of 'Le Méridien Dhaka' on Wednesday.
Earlier, a survey was performed under the 'Winning Brands,' a world renowned brand research model of NielsenIQ.
Some 7,600 consumers participated in this survey and Ispahani Mirzapore was recognised as 'The Most Loved Brand'spot by the consumers.
Ispahani Mirzapore is the most popular tea brand of Ispahani Tea Ltd. Blender's Choice Premium Tea and Zareen Premium Tea are also the two well-appreciated tea brands from Ispahani Tea Ltd.
S M Didarul Hasan, Deputy General Manager of Marketing, received the awards on behalf of Ispahani Group along with other officials from the marketing department.
In this joyful moment, Ispahani Mirzapore Tea conveyed sincere thanks to all consumers, customers, stakeholders and well-wishers for their continuous confidence, trust and support to the brand.