Snapchat tests point-and-buy feature affiliating with Amazon

Snap Inc - a multimedia messaging app used globally said it is testing a new way to search for products on Amazon.com through its Snapchat app’s camera, allowing users to shop directly using the messaging app.

The visual search function will allow Snapchat users to point its camera at an item or barcode and buy it from Amazon, reports Reuters.

“When the item or barcode is recognised, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon,” the company said on a blog post on Monday.

Snap said it would be rolling out the feature to its users in a phased manner.