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8TH BBF seminar on April 27

FE Online Desk | Published: April 24, 2019 13:46:03


Bangladesh Brand Forum (BBF) will hold the 8th iteration of its flagship initiative, BBF Seminar 2019 on 27th April. Presented by Beximco, the event will take place at Hotel Le Méridien, Dhaka. The theme for this year’s seminar is “Creating Human Connection in the age of Digital”.

27th April will also mark the 12th year anniversary of BBF. Multiple engagements are being designed to celebrate the occasion.

BBF Seminar 2019 will consist of 3 Keynote Sessions, 5 Panel Discussions, 1 Insight Session, 1 Activity Session and 3 Breakout Sessions. Starting in 2008, BBF seminar has been sharing global insight among the local business leaders through keynotes, panel discussions, and interactive sessions.

The keynote speakers for the summit are – Prem N. Shamdasani, Ph.D, Associate Professor, Marketing, Academic Director (Executive Director), National University of Singapore; Brian Collins, CCO and Co-Founder, Collins and Ex-Chairman & CCO, Brand & Innovation, Ogilvy & Mather Worldwide; and Thomas Barta, Dean, McKinsey Leadership Program and Columnist for Forbes Marketing Week. Thomas Barta is also the Author of a bestselling Marketing Leadership Book – “The 12 Powers of a Marketing Leader”.

The topics for the 5 Panel Discussions are – Driving Digital Transformation for Brands; What Do You Stand for Positioning/Purpose - Does it Matter?; Data - Creativity - Privacy - Value Creation: Where is the Sweet Spot?; Short Term - Long Term Debate in the Era of NOW MOMENT; and Why Brands Must Lead the Sustainability Battle.

Each participant of the seminar will receive one copy of the book “The 12 Powers of a Marketing Leader”.

 

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