H&M sales grow in line with expectations in Q4

Sweden’s H&M, the world’s second-biggest fashion retailer, said on Monday that local-currency sales growth for its fiscal fourth quarter roughly matched market expectations.

Local-currency sales including VAT in the September-November period rose 6.0 per cent from a year earlier, against a mean Reuters poll forecast for a 6.5 per cent increase.

The rival to market leader Inditex, the owner of Zara, said in a statement net sales excluding VAT were up 12 per cent to 56.4 billion crowns (4.9 billion pounds).

H&M, which is due to publish its full fourth-quarter earnings report on Jan. 31, did not comment on the figures, reports Reuters.

The company is heading for a third straight year of falling profits due to slowing footfall at its core brand’s stores, which make up most of group business and which are struggling in the face of mounting high-street and online competition.

But in the June-August quarter, sales turned a corner in many markets, and although issues with new logistics squeezed sales in some key markets, group sales growth beat expectations.