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US online shoppers spend $68 billion in November

Published: December 02, 2019 12:31:43 | Updated: December 05, 2019 11:42:02


US online shoppers spent 68.1 billion US dollars in November, with 7.4 billion dollars on Black Friday (Nov. 29) alone, data from the web analytics tool Adobe Analytics showed.

US online shoppers spent a record 4.2 billion dollars on Thanksgiving, according to earlier data from Adobe Analytics, which tracks 80 per cent of online transactions at 100 of the largest retailers in the United States.

E-commerce spending on Saturday, the so-called Small Business Saturday, reached 3.6 billion dollars, up 18 per cent from last year, the data showed.

During the month of November, smartphones made up some 35 per cent of all e-commerce revenue, while some 60 per cent of the revenue came from desktop computers, and 5.0 per cent from tablets, Adobe Analytics said.

In terms of traffic, 58 per cent came from smartphones, 37 per cent came from desktop computers, and 5.0 per cent from tablets, reports Xinhua.

"Mobile is on its way to becoming a beacon of light as the driver for multichannel and multi-touchpoint engagements," Salesforce, a cloud-based software company, wrote in a blog on Friday.

Cyber Monday, which falls on the first Monday after Thanksgiving Day and Black Friday, is considered the biggest online shopping day of the year.

This year, Adobe Analytics expects online sales on Cyber Monday to reach 9.4 billion dollars, up by 18.9 per cent from 2018.

During the full holiday season, which Adobe defines as the period between Nov. 1 and Dec. 31, shoppers are expected to spend 143.8 billion dollars online, up by 14.1 per cent from last year.

A recent report from market research firm eMarketer predicted that overall US holiday e-commerce spending would climb to 135.35 billion dollars, which accounts for 13.4 per cent of the estimated 1.008 trillion retail sales for this holiday shopping season.

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