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In the 2010s, with the rise of influencers and beauty gurus, full coverage and heavily contoured makeup was the most popular look. This included heavy foundation, concealer, and baking techniques (setting powders). Makeup was all about reshaping and curving facial features even a few years ago.
But today's makeup trends emphasize enhancing natural beauty rather than covering it in heavy layers of concealer. With trends like the 'No makeup' makeup look, makeup is about celebrating genuineness and embracing every little freckle.
What is the 'No Makeup' Makeup look?
The 'No Makeup' makeup look uses strategic blending techniques to create an illusion of wearing no makeup. It is all about looking as natural as possible with light coverage products that suit the complexation well. The goal is to accentuate facial features that one already has while adding a soft glow. As this makeup look uses fewer products, it doesn't give a cakey look to the face; it provides a fresh finish.
Here are a few essential techniques and tricks to achieve the 'No Makeup' look.
Hydrating and prepping the skin with skincare first
The skin needs to be well moisturized so that the makeup base goes smoothly on the skin. Using a good moisturizer according to the skin type can be a game changer in creating this look.
People with oily skin should choose a light water or gel-based moisturizer, while those with dry skin should opt for a creamy moisturizer. Remember, even with oily skin, skipping moisturizer is not a choice!
Evening out the skin tone
A light coverage foundation is essential to achieve the 'No Makeup' look. With fuller coverage foundations, the makeup can look cakey and heavy. Tinted moisturizers or BB creams are good for creating a natural look. The goal is to even out the skin tone while still showing the skin's texture.
Using concealer strategically
Little concealer is used in such a makeup look. With a small, precise brush, use a tiny bit of concealer in the places where it is needed. Conceal the under eyes or directly put on blemishes in little dots, avoiding a heavy look.
Using cream-based products
As this is a natural look, cream-based products are ideal for having a more blended look. Liquid blush and highlighter are better than powdered formulas as they give a glow to the skin.
Use a soft shade of blush on the middle of your cheeks to add colour. Add a subtle amount of highlighter on the highest points of your cheeks.
Keeping the brows and lashes natural
Avoid making the brows too defined. Instead, fill them in lightly with a colour that matches the natural shade of the eyebrows. Ditch the false lashes for a 'No Makeup' makeup look. Using one swipe of mascara enhances them while maintaining a natural look.
Applying nude or tinted lip balm
Finally, complete the look with natural shades of lip colours that compliment the skin tone. Subtle pink or nude are the perfect choice for such looks. Tinted lip balms or lip glosses fit this look better than traditional lipsticks.
Why has the 'No Makeup' makeup look gained popularity?
The 'No Makeup' makeup look gives fresh air in a world of insecurities and harsh beauty standards. It is also beneficial for the skin as this trend uses fewer products.
The 'No Makeup' makeup is a perfect everyday look as the look can be done in less time. This look gives an effortless, put-together look without much hassle.
The base of this makeup look starts with prepping the skin and prioritizing overall skin health. The 'No Makeup' trend gained immense popularity, especially among the youth, as it began with a vision to preach self-acceptance and embrace natural beauty. This gives a strong message that there is nothing called flawless skin.
Carrying the 'No Makeup' makeup look confidently
The 'No Makeup' makeup look isn't about achieving flawless skin; it's about embracing all the so-called imperfections and still feeling good in our natural skin.
By saying no to heavy makeup, this trend allows our natural glow to shine thoroughly. This trend empowers us with simplicity and minimalism, raising voices against stereotypical beauty standards. It's about using makeup to embrace the authentic self rather than concealing.