Banglalink launches new co-branded cards in collaboration with EBL, Mastercard

Banglalink, in collaboration with Eastern Bank PLC (EBL) and Mastercard, has launched three new co-branded cards exclusively for Banglalink Orange Club members. These cards – the Mastercard World Credit Card, Mastercard Titanium Credit Card, and Mastercard Prepaid Card – offer a range of benefits and privileges designed to enhance the digital lifestyle of Banglalink customers, according to a media statement Monday.

Cardholders using the Titanium Credit Card will get a free card, while Mastercard World cardholders will get a 50 per cent waiver on the issuance fee. Both cards will offer a zero annual/renewal fee on 24 transactions per year.

While the Mastercard World Credit Card comes with eight complimentary visits to global airport lounges, the Titanium Credit Card provides four. Both cards offer unlimited access to EBL Skylounge and meet and greet services at Hazrat Shahjalal International Airport in Dhaka.

Cardholders will also enjoy an immediate upgrade to the Signature tier as part of the Orange Club offers. Postpaid users will receive a security deposit waiver on international roaming, and prepaid users will benefit from a 50 per cent discount on the first roaming recharge.

In addition to these benefits, cardholders will receive 2 million Orange Club coins, which can be redeemed for exclusive offers. These co-branded cards will also provide exciting discounts under Mastercard’s Priceless Specials program globally along with exciting deals at over 8,000 partner merchants in Bangladesh. Furthermore, cardholders will be able to enjoy year-round discounts at Orange Club and Eastern Bank’s partner merchants.

Erik Aas, CEO of Banglalink, expressed the company's commitment to understanding customer needs and providing tailored digital solutions. He emphasised that these co-branded cards are designed to open up new opportunities for customers and contribute to financial inclusion in Bangladesh.

Ali Reza Iftekhar, Managing Director of Eastern Bank PLC, highlighted the partnership's potential to bring exclusive lifestyle benefits and privileges to Banglalink's Orange Club members. EBL's commitment to offering world-class services to its customers was also emphasised.

Syed Mohammad Kamal, Country Manager for Mastercard Bangladesh, expressed Mastercard's excitement in collaborating with Eastern Bank and Banglalink to provide a comprehensive range of benefits to Orange Club members. He emphasized the cards' role in ensuring safe, secure, and convenient transactions while offering access to curated experiences in dining, shopping, travel, and more.