Apex honoured for excellence in retail and digital marketing

Apex Footwear Ltd, the country’s leading footwear manufacturer, has recently been honoured for its excellence in retail and digital marketing.

The fastest-growing company was adjudged ‘The Best Retailer (footwear)’ and The Best Loyalty Campaigner at the inaugural ceremony of Bangladesh Retail Awards-2021 along with Excellence and Leadership in Digital Marketing for “Best Execution of Performance Campaign” at the Golden Star Award held at Bangalore in India, according to a statement.

Recognised as the best retailer in footwear, Apex strives to provide a world-class retail shopping experience in Bangladesh, with a professional but friendly salesforce working tirelessly to provide customers with a memorable encounter. As part of the constant innovation to enrich the customer journey with value-added services, Apex introduced a range of premium and personalised facilities in stores for a wholesome retail experience.

Secondly, for the ‘Best Loyalty Campaign’, Apex created the Summer Voucher Fest loyalty campaign for Apex Rewards Members, designed to offer members customised offers based on their previous purchase and engagement behaviour. The campaign was topped with an iPhone 12 giveaway for the top three members with maximum purchase value. The goal of the campaign was to increase revenue from active users, get the dormant Rewards members back to Apex stores, and increase the overall engagement with the loyalty base.

Finally, for the ‘Best Execution of Performance Campaigns’, Apex created a digital transformation strategy amidst the pandemic to increase our customer base and digital awareness with more customer-centric marketing across all channels.

Apex wholeheartedly owes this achievement to its loyal customers who have supported the brand throughout the years and this is a testament to their incredible loyalty and love.  Apex will continue its endeavour to serve the customers better than before and hopes to receive the continued trust and confidence in this journey.

The journey of Apex started in leather craftsmanship to make fine quality leather shoes using innovation in every construction to deliver the perfect pair to different markets. Apex Footwear Limited currently has the largest footwear retail operations in Bangladesh with more than 250 own retail outlets, 275 franchisees, and 150 distributors across the country.