Daraz launches Boishakhi Mela, offering up to 80pc off

Daraz Bangladesh has launched its ‘Boishakhi Mela’ campaign to celebrate Pohela Boishakh, aiming to bring the festive spirit of the Bangla New Year to online shoppers nationwide. 

Scheduled to run from April 10 at 8 PM until April 14, 2026, the campaign offers Flash Sales up to 80 per cent off, exclusive vouchers, and free delivery across diverse product categories, according to a media release. 

The Daraz Boishakhi Mela covers a comprehensive range of categories, including electronics, home appliances, fashion, beauty and wellness, FMCG, and lifestyle products, ensuring customers can find everything they need to welcome Bangla Year 1433 with incredible savings and festive shopping.

The campaign launches with Flash Vouchers offering up to 9 per cent off on April 10 from 8 PM to 1 AM.

Customers can collect vouchers worth up to 500 Taka with a minimum order value of 749 Taka, while enhanced vouchers up to 1,000 Taka are available with a minimum order of 5,999 Taka during the same period.

Site and category-wise, more vouchers will drop in a timely manner during the campaign period.

Shoppers can enjoy Hot Deals up to 75 per cent off, Mega Deals up to 80 per cent off, alongside comprehensive site-wide delivery offers including shipping discounts and free delivery on selected products.

Throughout the campaign, customers can explore dedicated theme days with exclusive category-specific deals: Choice Day Saturday, Fashion Forward Sunday and Monday, and Electrical Tuesday.

The Daraz Boishakhi Mela features exclusive Super Brand Days with Unilever on April 12 and Dettol on April 14, each offering special discounts and exclusive deals.

Daraz is strengthening its Everyday Low Price (EDLP) proposition through the Daraz Choice channel. Customers can Buy 3 Get delivery discount and Buy 5 Get 1 Free Gift with delivery discount, making bulk purchases even more rewarding.

Nagad users can enjoy cashback of up to BDT 200 per user. Daraz-EBL Co-brand Cardholders will receive up to 15 per cent savings, while other Eastern Bank Cardholders can enjoy up to 12 per cent savings. Southeast Bank Cardholders will also get up to 12 per cent savings. Additionally, customers can take advantage of 0 per cent EMI for up to 12 months through Eastern Bank ZIP, making larger purchases more accessible during the festive season.

Dettol, Haier, Himalaya and Unilever Bangladesh Limited have joined Daraz Boishakhi Mela as Exclusive Platinum Partners, while Marico is participating as Gold Sponsor, Emami and Godrej came as Silver Partner ensuring access to trusted brands across key categories.

Customers can explore the full range of deals and start shopping by visiting Daraz Boishakhi Mela or downloading the Daraz app for real-time updates on flash sales and exclusive Pohela Boishakh offers, the release adds.