The Netherlands has assured support for exporting diversified jute products from Bangladesh to the European Union (EU) market.
This was conveyed to Bangladesh Ambassador to the Netherlands Sheikh Mohammed Belal during his meeting with the Managing Director of CBI of the Netherlands Hans Obdeijn held recently in The Hague, said the embassy on Saturday.
The CBI is an implementing agency of the Dutch government responsible for promotion of imports from developing countries.
During the meeting with the Managing Director of CBI, the Ambassador requested for CBI's support for jute-diversified products development and assistance for the branding of jute-diversified products specially handicrafts and home textiles to the EU market.
The CBI Managing Director assured to take a project soon to assist the home textiles and handicrafts entrepreneurs of Bangladesh, particularly focusing on the jute-based products for the EU market due to the jute's eco-friendliness and the sector's potential for employment generation especially for women.
The CBI also assured to consider more training opportunities for trade diplomats from Bangladesh, said a UNB report.
Considering huge potential of jute as an eco-friendly product as well as for its huge appeal in Europe, CBI will explore more marketing opportunities and will assist up-scaling through improved value addition in jute and other jute-based products including various similar products in the sphere of "home décor".
Selected-businesses and entrepreneurs will have access to tailor-made assistance packages under the new program of assistance between Bangladesh and the Netherlands.