Offline campus launch reflects shift in edtech landscape

Bangladesh's education technology sector has witnessed significant growth over the past few years, driven by increasing internet penetration, a digitally inclined youth population, and a widening skills gap between traditional education and industry demand. As universities continue to follow rigid curricula, thousands of learners have turned to digital platforms to gain practical, employment-oriented skills. This surge has created a thriving environment for edtech ventures, which are now playing a central role in reshaping how young people prepare for careers.

Among these emerging players, Interactive Cares has established itself as one of the most impactful platforms, having empowered more than 150,000 learners across the country since its founding in July 2020. Initially focused on delivering online courses designed to make learners job-ready, the company is now entering a new phase of its expansion. It has inaugurated its first offline learning centre at Dhanmondi, Dhaka--an initiative aimed at providing an immersive environment where education, mentorship, and industry exposure converge.

The Dhanmondi facility is not conceived as a traditional classroom but as a collaborative learning space. It brings together structured career training, interactive workshops, real-world projects, and direct mentorship under one roof. By extending its digital model into a physical setting, Interactive Cares aims to strengthen its ability to offer practical, industry-aligned education.

In a landscape where academic institutions often fail to address the evolving demands of employers, Interactive Cares has built its reputation by delivering focused, skill-based education that leads to employment outcomes. With the launch of the learning centre, the company now offers in-person access to the same career tracks and placement support that have driven its success online. These include daily mentorship sessions, project-based learning, expert-led tech talks, data science meetups, and crash courses designed to address real hiring needs.

"We are not just opening a learning space. We are building a premium ecosystem where learners will work on real projects, engage in tech meetups, collaborate in hackathons, and connect directly with industry leaders," said Rare Al Samir, founder and chief executive officer of Interactive Cares.

The centre provides a wide range of programmes, including crash courses, free classes, and advanced in-person instruction on subjects such as Power BI, Web Development, Coding, AI Agent development, IELTS, and Spoken English. These offerings have been designed in consultation with professionals from relevant industries, ensuring that they remain practical and job-focused. Every learner receives daily support, personalised career guidance, and access to structured preparation for employment.

What distinguishes this initiative is the integrated learning experience it delivers. The facility includes a dedicated Tech Zone that encourages hands-on experimentation, a Career Lounge for personalised placement support, and shared spaces that facilitate peer learning and collaboration. Additionally, learners participate in activities such as Olympiads and gamified learning modules that track progress in real time and encourage sustained engagement through healthy competition.

A major advantage of the offline centre is its direct linkage with more than 130 hiring partners, allowing learners to move from education to employment through structured pathways. This connection with the job market has been a core element of Interactive Cares' mission since its founding, and the new centre further strengthens that objective by embedding it into every aspect of the learning process.

"Learning, for us, has always been about transformation," said Rare Al Samir. "With this offline initiative, we are creating an environment where learners do not simply absorb information--they build projects, acquire tangible skills, and establish connections that open real opportunities for growth."

Jamila Bupasha Khushbu, chief operating officer of Interactive Cares, added, "This is about more than education. This is about building an inclusive future where talent from all walks of life can thrive, contribute, and lead innovation."

The establishment of this centre marks the beginning of a broader roadmap for Interactive Cares. It plans to replicate this model across the country, aiming to empower a larger segment of the population with relevant skills and meaningful career opportunities. As Bangladesh's edtech sector continues to grow, initiatives like this are likely to play a defining role in bridging the country's education-employment divide.

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