Free digital marketing courses to learn the basics

Marketing is one of the most appealing majors of the present era. With the advent of the internet, digital marketing has become a lucrative field, with employment options increasing for people proficient in the sector. 

However, it's not always necessary to have a bachelor's degree to work in the marketing sector, and even at times, an online course can serve the purpose quite well. 

There are many free online marketing tools now that can sharpen one's skills when it comes to being a marketer.

Udemy's marketing courses

Udemy is an online learning platform that offers courses in various disciplines, but most courses are not free. However, there are a lot of free courses offered by Udemy as well, and many of them cover the marketing arena and are quite highly regarded in professional settings. 

'Marketing Fundamentals: 5 Pillars: Learn, Apply, and Earn' by Skill Boost is a free marketing course offered by Udemy that has been highly regarded as a comprehensive introduction to the discipline. Other such courses offered by Udemy are 'Digital Marketing Basics for Beginners' by Gaurav Oberoi and 'Social Media Marketing for Beginners' by Brad Batesole.

Google's marketing courses

Google Digital Garage has plenty of marketing courses, starting with topics like SEO, digital marketing, analytics, social media communication, and many more. 

One of the chief advantages of the free marketing courses offered by Google is that they are quite interactive and include many different video tutorials, practical exercises, quizzes, and so on. 

The platform also offers online certification upon successful completion of the courses. They are generally well regarded by employers worldwide, as the people completing these courses are generally equipped with a wide variety of skills.

Free marketing courses by HubSpot Academy

HubSpot Academy is another notable name for free digital marketing courses. They provide plenty of options to choose from, each specialising in a particular discipline of marketing. Their most popular course is Inbound Marketing Certification, which covers a lot of the basics of digital marketing, starting with content creation, lead nurturing, and how to keep customers interested in a specific product. 

There are a lot of other courses offered by them as well, such as Content Marketing Certification and Social Media Marketing Certification, which have a focus on content and social media strategy. Their courses are also well regarded by the employees.

Free marketing courses offered by LinkedIn

LinkedIn, despite being known globally as a site that is customised for job searching, does have a lot of other features as well, including free courses offered by Linkedin Learning. 

Although most of the courses on LinkedIn require a subscription, there are also a lot of free courses to choose from, including free marketing courses. 

'Marketing Foundations' by Drew Boyd is one of the most popular free marketing courses offered by LinkedIn Learning and covers topics ranging from market research, pricing, product development, and so on. It also helps the learners gain a solid foundation regarding the intricacies of marketing. 

The other notable courses on the platform are 'Online Marketing Foundations' by Brad Batesole and 'Social Media Marketing Foundations' by Brian Honigman.

Free marketing courses offered by Facebook Blueprint 

Facebook has the blueprint platform, from which it offers many free marketing courses targeted both towards individuals and business platforms, which focus on honing the marketing skills of the recipients. 

'Facebook Advertising Core Competencies' is one such program offered by Facebook, which focuses on topics like campaign planning, advertisement targeting, ad placement, performance measurement, and so on. 

One of the key features of this course is that it facilitates practical skills in the learners, which can later be utilised in many different sectors. 

Most of the marketing courses offered by this platform are focused on advertising competencies, and they help the learners gather experience regarding creating advertisements for platforms associated with Facebook or the parent company, Meta, such as 'Instagram Advertising Core Competencies' and 'Messenger Advertising Essentials.'

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