Career opportunities at Banglalink for Digital Marketing Manager

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Banglalink is one of the leading telecommunications companies in the country. 

Vacancy: 01

Vacancy Type: Full-time 

Role: Digital Marketing Manager

Job Responsibilities:

  • Collaborate with media agencies to develop high-quality digital media plans by understanding audience behaviour in digital space and creating an optimized digital media mix. 
  • Coordinate with the Brands team to understand the campaign brief, relay that to the media agency, and mediate negotiations to acquire advertising space across digital media platforms. 
  • Oversee timely execution of digital media campaigns and liaise with the Brands team to guide and ensure proper delivery of campaign creatives. 
  • Monitor campaign performance, provide optimization feedback to media agencies, and analyze every touchpoint/piece of content or messaging in a dedicated digital marketing campaign. 
  • Collaborate with the Brand Team to drive digital communications. 
  • Liaise and guide advertising agencies in media planning and implementation, review all Digital plans shared by the Media Agency and make recommendations. -
  • Monitor agencies’ performance and evaluate the effectiveness of brand placement and customer response. 
  • Manage the end-to-end process of formulating the yearly campaign budget and Digital Media budget to monitor, control, and report expenditures against all financial budgets. 

Requirements:

  • BBA (Preferably in Marketing)/BSC Degree from any UGC approved University.
  • Experience: 3 to 5 years.

Additional Requirements: 

  • People with disabilities are encouraged to apply.
  • Required- 3 to 5 years of experience in relevant area Required Capabilities.
  • Advanced knowledge in Brand Strategy and Brand Campaign Planning focusing on Digital Media, Creative Design Principles, Facebook Marketing, Instagram Marketing, LinkedIn Marketing, Google Advertising, and Programmatic Advertising.
  • Sound expertise in the following Tools: Search Console, Google Analytics 4, Firebase, Facebook Ad Manager, Google Ads, Microsoft Excel, and Microsoft PowerPoint.
  • Basic knowledge of ChatGPT, Midjourney, and Other AI Tool Prompts.

Job Location: Dhaka.

Salary: Negotiable.

Benefits: As per the Company policy.

Application Deadline: 02 June 2024

Application link: https://tinyurl.com/ycy9m2jb

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