Opportunity to work as a Marketing Lead at Daraz

Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. 

Role: Marketing lead 

Vacancy: not specified 

Job Description:

• As a Marketing Lead - Private Label, you will be the key owner of our brand-building and execution vision; This role stands at the intersection of creative brand-building and data-driven marketing.
• Your role is to:
• Own brand building and buyer channels for all private label brands.
• Build a deep understanding of our buyer segments and help drive traffic on the platform accordingly.
•  Own the entire digital funnel and key KPIs of 'conversion rate, 'add to cart','impressions' etc.
•  Drive analysis to track performances, identify development opportunities, and act upon them to optimize growth.
• Work consistently with commercial teams to ensure that our marketing strategy is in line with revenue and profitability goals.
• Drive creative and exciting marketing campaigns that develop brand positioning, recall, and truly build a brand persona that inspires.

Requirements 

•  A Bachelor's/Master's Degree from a top-tier university.
•  At least 4 years of working experience in a marketing role at a tech company, FMCG or ad agency.
• A strong network of industry connections in the marketing sector.
• A passion for getting your hands dirty and leading from the front.
•  An entrepreneurial mentality and the ability to work independently.
• A strong understanding of digital marketing, ROls and data.
•  A strong analytical depth with a bias for execution.
• A Penchant for creative thinking and executing inspirational campaigns.

Job Location: not specified 

Application deadline: March 31, 2023

Application link: https://cutt.ly/s4dgNpy