Opportunity to work as a Marketing Lead at Daraz

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Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. 

Role: Marketing lead 

Vacancy: not specified 

Job Description:

  • As a Marketing Lead - Private Label, you will be the key owner of our brand-building and execution vision; This role stands at the intersection of creative brand-building and data-driven marketing.
  • Your role is to:
  • Own brand building and buyer channels for all private label brands.
  • Build a deep understanding of our buyer segments and help drive traffic on the platform accordingly.
  •  Own the entire digital funnel and key KPIs of 'conversion rate, 'add to cart','impressions' etc.
  •  Drive analysis to track performances, identify development opportunities, and act upon them to optimize growth.
  • Work consistently with commercial teams to ensure that our marketing strategy is in line with revenue and profitability goals.
  • Drive creative and exciting marketing campaigns that develop brand positioning, recall, and truly build a brand persona that inspires.


  •  A Bachelor's/Master's Degree from a top-tier university.
  •  At least 4 years of working experience in a marketing role at a tech company, FMCG or ad agency.
  • A strong network of industry connections in the marketing sector.
  • A passion for getting your hands dirty and leading from the front.
  •  An entrepreneurial mentality and the ability to work independently.
  • A strong understanding of digital marketing, ROls and data.
  •  A strong analytical depth with a bias for execution.
  • A Penchant for creative thinking and executing inspirational campaigns.

Job Location: not specified 

Application deadline: March 31, 2023

Application link: https://cutt.ly/s4dgNpy

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