Pathao is currently seeking a highly driven and passionate individual for the position of Brand manager

Pathao is an on-demand digital platform company operating in Bangladesh.

Vacancy: Not specified

Vacancy Type: Full-time

Role: Brand manager

Job Responsibilities:

• Develop content and direct creative execution to provide a consistent, targeted, and impactful message.
• Build and maintain solid partnerships with assigned internal teams to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
• Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for the future.
• Direct in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.
• Contribute ideas for new programs, researching and recommending innovative branding techniques.
• Research and understand key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impact programs within the business and assigned departments
• Provide hands-on advertising support for assigned departments, paying close attention to timelines.
• Identify and present opportunities for consistency in messaging and customer experience across channels from offline communication to digital to print.
• Develop an understanding of short and long-term department goals and planned initiatives.
• Adjust and communicate plan changes as necessary to ensure costs for materials, media, and labor are in line with the sales potential for a specific product or campaign.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Provide reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing campaigns.

Requirements:

• At least 5 years of working experience in Brand Marketing or Advertisement.
• BBA/MBA degree in Marketing or any other related field.
• Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.) and offline communication.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Skillset that allows you to coach and drive a team towards objectives.

Job Location: Dhaka.

Salary: Not specified.

Benefits: As per the company policy.

Application Deadline: 10 December, 2023

Application link: https://tinyurl.com/3wwwutn2