The International Labour Organization (ILO) has launched a ‘Behaviour Change Awareness Campaign’ to identify and reduce the COVID-19 risks faced by ready-made garment (RMG) workers in their workplaces and communities.
The campaign was launched in June in collaboration with BRAC targeting at least 5,000 households in the RMG dense areas of Gazipur and Chattogram, covering a population of more than 20,000 people, with at least 60 per cent of the beneficiaries been women, according to a press release.
Funded by Denmark and Sweden, the campaign is a part of the ILO's Social Dialogue and Industrial Relations (SDIR) project's COVID-19 response work, jointly with the Department of Labour, Bangladesh Garment Manufacturers and Exporters Association (BGMEA), Bangladesh Employers' Federation (BEF), Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA) and Workers Resource Centre (WRC).
The campaign was developed based on the findings of a pulse survey conducted on 300 garment workers to identify the gaps in understanding of COVID-19 risks and preventive measures.
The findings of the survey called for an integrated Behaviour Change Campaign (for example, only 38.6% of the respondents recognized COVID-19 as a deadly disease and over ⅓ of expectant and new mothers surveyed had the misconception that breastmilk can spread Coronavirus.)
The tagline of the campaign is Keep Corona away by knowing and complying. The campaign aims to inform RMG workers their families and communities about COVID-19 symptoms to help change their behaviour for taking precautions and prevention measures against coronavirus as an urgent priority in everyday life. Special emphasis has been put on COVID-19 health tips for pregnant and breastfeeding mothers.
“As the second wave of COVID-19 continues to impact the garment industry in Bangladesh, personal and occupational protection against COVID-19 has become a key component in every effort to build back better from the pandemic,” said Tuomo Poutiainen, Country Director of ILO Bangladesh.
The campaign will complement the ILO’s ongoing support to the industry by creating awareness and providing advice to build safe and healthy practices that protect workers and encourage good public behaviour at large,” Tuomo Poutiainen said.
Featuring a series of awareness-raising videos, posters, leaflets, door-to-door meetings and public service announcements, the campaign will run till the end of October 2021.
Also included are community-level engagements, distribution of hygiene kits, social media campaign, and SMS and voice messages that are being disseminated through mobile phones. All materials were produced in Bangla to ensure as wide a reach as possible across the target population.