Use 'substandard', not 'adulterated': Industries minister

Think twice before using the word 'adulteration', he says

Published: July 12, 2019 20:02:12 | Updated: July 14, 2019 13:42:31

Industries Minister Nurul Majid Mahmud Humayun has requested the media and the people concerned to use the word 'substandard' instead of 'adulterated' when describing Bangladeshi goods in any case.

"The word 'adulterated' affects the products of the country which are already in the global markets. Foreign companies take advantage of this situation," he said.

The minister made the request while addressing a day-long summit, organised by Bangladesh Marketers' Institute (BMI), on Bangladesh Marketing Day at TSC of Dhaka University on Friday, reports UNB.

He also claimed that reports on food adulteration during Eid affect businesses.

"Adulteration is a bad word. Think twice before using it," he said, adding: "A product can be substandard but that doesn't mean it's adulterated."

Humayun requested the Bangladesh Standards and Testing Institution and Institute of Nutrition and Food Science of Dhaka University not to make any announcements without elaborate findings from the laboratories or authorities concerned.

He asked everyone to be aware of people who spread propaganda against Bangladeshi products.

Jagannath University's Vice-Chancellor Prof Mijanur Rahman said 'Bangladesh Marketing Day' celebration will strengthen the bond between learners and practitioners in the field of marketing.

Shariful Islam Dulu, BMI organising committee member secretary, said about 4.5 million people are involved in the marketing sector and contributing to the national economy.

Asif Iqbal, Deputy Managing Director (FMCG) at Meghna Group of Industries, said, "We've to think of global marketing in the era of fourth industrial revolution and generate smart, innovative marketing ideas."

Igloo and Meghna Group of Industries jointly sponsored the programme while Nagad and Pusti were the gold sponsors of the event.

Other partners of the event are - Dhaka University, Marketale, Bangladesh Brand Forum and BackPage PR.

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