Uber and the International Cricket Council (ICC) have announced partnership to support the ICC Women’s World T20 in the West Indies aimed at engaging the broader cricketing community.
This global partnership will encompass on-the-ground activation in participating WWT20 countries and create a six-part digital film series featuring the inspiring stories of female cricketers, according to a press release issued on Friday.
Commenting on the partnership, CEO of the International Cricket Council David Richardson said Uber is a globally recognised brand which is committed to the empowerment of women around the world, BSS reports.
“As a sport we have also made a commitment to grow the women’s game and it will form one of the pillars of our strategy that will be launched early next year,” he added.
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