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Shanta Lifestyle has officially partnered with Kohler, a 150-year-old global leader in the luxury bathroom segment, to introduce the iconic brand to Bangladesh and strengthen its portfolio of world-renowned names.
The launch event took place at Kohler's new showroom in Concord Bilkis Tower at Gulshan in Dhaka recently.
In his remarks, Dewan Sajid Afzal, CEO of Shanta Lifestyle, said bringing Kohler to Bangladesh reflects the company's vision of making world-class design and craftsmanship accessible to discerning consumers.
CMO Jane Alam Romel highlighted Kohler's enduring legacy of design leadership and its role in redefining the bathroom and lifestyle experience for the local market.
Kohler's signature collections include the Artist Edition vessels, described as functional works of art; the Anthem smart showers, offering digital control over temperature, spray, and flow; and Kohler's intelligent WCs, equipped with features such as heated seats and personalised cleansing.
Talking with The Financial Express, a Kohler official said that the company does not currently operate any manufacturing facilities in Bangladesh. Kohler has strategic plans to expand its footprint in the country by strengthening its distribution network, with Chattogram and Khulna identified as the next focus markets, he added.
On market presence, the official noted that although specific market share data for luxury brands is not publicly available, Kohler currently holds the second-highest brand search value in Bangladesh among luxury bathroom brands.
With its entry into Bangladesh, Kohler aims to set new benchmarks in design, innovation, and modern luxury, targeting a new generation of homeowners and design enthusiasts.
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