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LafargeHolcim launches new 'specialised' cement branded as 'Plastercrete' today (Wednesday) for plastering works in overall constructions.
The company made the announcement of launching the new product at a press briefing at a city hotel on Tuesday.
Rajesh Surana, CEO of LafargeHolcim Bangladesh, said the Plastercrete would ensure a smoother surface finish that would ease applications and masonry works.
"By using this product, plastered surface will be more durable, less prone to cracks thus requiring less repair and maintenance," Rajesh said.
He said the new cement will help customers to save time and cost sustainability and is expected to create a big impact in overall construction management process.
Asif Bhuiyan, marketing and commercial transformation director, and Syed Naimul Abedin, head of market strategy, brands and communications, among others, were present at the press briefing.
LafargeHolcim Bangladesh was listed with the stock exchanges in 2003.
The company's sponsor-directors hold 64.68 per cent shares, while institutions 14.82 per cent, foreign shareholders 1.15 per cent and public shareholders 19.35 per cent.
Producing 4.2 million tonnes of world class cement annually, LafargeHolcim enjoys the confidence of the customers.
The company invested about US$ 500 million in Bangladesh and is having plans for future investments, said the company.