Aarong awarded number one lifestyle retail and e-commerce brand

Aarong, Bangladesh’s most popular lifestyle and fashion brand, has won three prestigious accolades at the Bangladesh Retail Awards 2024 for Best Retailer (Lifestyle), Best E-commerce Platform (B2C) and Most Sustainable Retail Initiative, held at Le Méridien Dhaka.

These awards highlight Aarong’s continued excellence in retail, innovation, and sustainability, solidifying its position as a leader in Bangladesh’s retail sector, according to a press release. 

The Best Retailer (Lifestyle) award celebrates Aarong’s blend of traditional craftsmanship and modern design, serving customers across the country for over four decades. With record-breaking revenue growth, 29 outlets, and a growing artisan network, Aarong continues to expand its presence and impact across Bangladesh, empowering communities while setting new industry benchmarks.

The Best E-commerce Platform (B2C) award highlights Aarong's impressive digital expansion, now operating six international web stores across the USA, UK, Germany, Australia, UAE, and Singapore. Serving over 500,000 customers, aarong.com delivers a seamless, globally-focused shopping experience with real-time inventory, secure payments, and quick delivery. Aarong’s e-commerce success reflects its leadership and innovation, cementing its status as a top player in the online shopping space.

The Most Sustainable Retail Initiative award recognizes Aarong’s dedication to eco-friendly practices and artisan empowerment. From using recycled materials and biodegradable packaging to adopting paperless operations, Aarong prioritizes sustainability at every level. Promoting eco-conscious product lines, the brand demonstrates that fashion can be both responsible and beautiful, all the while emphasizing environmental stewardship and traditional craftsmanship.

“We are honored to receive these awards,” said Tamara Hasan Abed, Managing Director, BRAC Enterprises.

“We are committed to delivering excellence in everything we do through the sustainability of our practices. We are constantly ensuring a seamless online and offline shopping experience for both our local and international customers. These accolades will inspire us to showcase and promote Bangladeshi culture and artisanal crafts at a global stage, ultimately empowering our artisan communities.”