AKIJ Resource launches smart lifestyle brand ‘Enovar’

AKIJ Resource has launched its new brand Enovar, offering smart and modern lifestyle products to make daily life easier and more efficient.

The launch event, held at the United Convention Centre in Dhaka, marked the company’s move into the home appliance and consumer technology market. Enovar’s products include electrical goods, home appliances, water pumps, and tools built with advanced technology for safety and comfort.

Sheikh Jasim Uddin, Managing Director of AKIJ Resource, said the company aims to make life smarter and more digital. Masud Al Amin Rajib, CEO of AKIJ Light Engineering Ltd., added that Enovar products meet the highest quality standards.

The event featured LED dance shows, sand art, and musical performances, all managed digitally to reflect Enovar’s innovative spirit.

With Enovar, AKIJ Resource hopes to build a smarter, more connected, and future-ready Bangladesh.