Apex rolls out ‘Style-e No.1’ Eid campaign with star reunion

Apex Footwear Limited has launched its largest campaign of the year ahead of Eid, aiming to position itself as the country’s No. 1 stylish destination for families.

Titled ‘Style-e No.1’, the campaign reflects the company’s vision to become the ultimate stylish destination for families nationwide during the festive season, says a press statement.

The campaign also marks the reunion of two of the country’s prominent celebrities--actress Jaya Ahsan and actor Ziaul Faruq Apurba--who are appearing together for the first time in 19 years.

According to the company, this year’s initiative features what it describes as the largest footwear drop in the nation, offering a carefully curated festive collection for all age groups.

While presenting a versatile range for the entire family, the company is placing special emphasis on its Ladies’ Range. The collection highlights elegance, modern sophistication and detailed design elements, in line with the campaign theme, ‘Style-e No.1, Eid Trend-e Family Fun’.

Apex said the men’s collection focuses on bold trends, while the kids’ range emphasises comfort suited to festive celebrations. The company added that it aims to deliver a premium shopping experience to ensure that every family member can find a suitable choice for Eid, according to the statement.

By combining the longstanding popularity of the two celebrities with its latest product offerings, Apex aims to strengthen its position as a leading brand in style during the Eid season.