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Apple is planning its biggest product launch event of the year on Sept 10, during which it will unveil the latest iPhones, watches and AirPods, reports Reuters on Friday citing Bloomberg News.
The company is making preparations for that date, even though the timing has not yet been announced, following which the phones will go on sale on Sept 20, in line with Apple's typical approach in recent years, the report said.
Apple did not immediately respond to a Reuters request for comment.
Analysts see a strong upgrade cycle for the iPhone 16 series and Apple is expected to launch what they call the biggest software upgrade for the iPhone. It includes artificial intelligence features and comes at a time when rivals such as Samsung have been quicker to roll out similar services.
The new launches come as Apple forecasts more gains, betting on AI to attract buyers even as its overall China business
disappointed in the third quarter.
disappointed in the third quarter.