Asiatic Mindshare, one of the top advertising agencies in Bangladesh, will manage the branding of Evaly, a leading e-commerce marketplace in the country.
Asiatic will specifically work to enhance Evaly’s brand image, said a press release issued Friday.
The two companies signed a memorandum of understanding (MoU) in this regard recently.
Evaly's Chairman Shamima Nasrin and Managing Director of Group M Bangladesh Morshed Alam signed the MoU on behalf of their respective organisations.
Evaly’s Managing Director & CEO Mohammad Russell, it’s Chief Marketing Officer Arif R Hossain and Group Managing Director, Asiatic 360 Iresh Zaker, among others were present at the signing ceremony.
In the programme, Mohammad Russell said, “Asiatic Mindshare has been one of the leading brands in the country for more than two decades with world-class expertise. And today, we are delighted to be partnering with Asiatic. We believe Evaly will further enhance Bangladesh's reputation not only within the country but also in the world market by creating its own brand image by moving hand-in-hand with Asiatic.”
Asiatic Mindshare, a joint venture between Mindshare World and Asiatic MCL, was formed in 2001.
Over the years, Asiatic has built a solid reputation as a reliable marketing agency in the country.