Bangladesh Marketing Day celebrated focusing sustainable marketing

A national-level observance of ‘Bangladesh Marketing Day’ held at Dhaka University focusing on sustainable marketing in context of changing landscape of global economy.

Teachers, marketing professionals and students participated in the concluding phase of the two-day conference organised by the Marketers Institute, Bangladesh (MIB) at the Teacher Student Centre (TSC) of the university on Friday.

Minister for Planning Muhammad Abdul Mannan attended the event as the chief guest while MIB President Prof. Mizanur Rahman chaired the session, said a media release on Friday.

Speaking on the occasion, Minister Mannan said that there is no alternative to sustainable marketing to achieve business growth and efficient human resource development is required in that regard.

He said that Bangladesh will become a developed country by 2041 and it has already entered the fourth industrial revolution.

“Marketers Institute, Bangladesh has adopted a well-thought and long-term plan to build skilled human resources. It certainly deserves praise,” he added.

Prof. Mizanur said, “Sustainable marketing will become more important in the future due to rapid changes in technology, globalization and greater social responsibility. Competition in the market will be more intense, yet profit will become more important. Ignoring issues of social responsibility will not reduce inequality and environmental pollution. For a better world we need to focus on socially responsible budgeting that is sustainable marketing..”

MIB General Secretary Shariful Islam Dulu said the platform of marketers has been celebrating the day since 2018 with the aim to provide maximum satisfaction to consumers by enhancing the professional skills of marketing professionals.

He said that the MIB is working to achieve service excellence by bringing together all the domestic and international professionals of sales and marketing on the same platform with utmost importance in their professional development.

Besides, Bangladesh Marketing Day was celebrated for the sixth time in a very festive atmosphere across the country.

With the participation of nearly 5 million marketing professionals of the country, this colorful life festival were celebrated for two days in various corporate houses and public and private universities across the country through various programmes including cake cutting, rally, discussion meetings and cultural events.

As a part of the event, Pre-Marketing Day was organised on October 12 at the university and corporate houses.