BRAC Bank coworkers spread warmth in Bandarban hill tracts

BRAC Bank coworkers have concluded a week-long winter clothing drive that collected over 400 essential winter items for hill communities in Bandarban. 

The initiative, called "Khushi Chhorai Ushnotay" (Spreading Joy Through Warmth), was conducted in partnership with Jhilimili, a youth volunteer group dedicated to community service. The campaign saw participation from employees across all levels of the organisation, with collection booths set up at the bank's head office, according to a media release. 

The coworkers contributed over 270 hoodies, jackets, sweaters, and pants, along with 110 winter garments for children aged 4 to 13. Additionally, they collected 30 shawls, mufflers, gloves, hats, and 28 blankets.

Employee participation included members from various departments volunteering their time to organise collection points, sort donated items, and coordinate with Jhilimili volunteers for distribution. The initiative created a sense of shared purpose across the organisation, with teams working together to maximise impact. 

The hill communities of Bandarban face significant challenges during winter months due to geographic isolation, limited access to markets, and economic constraints that make winter clothing difficult to afford. The collected clothes will be distributed by Jhilimili volunteers.

"This initiative demonstrates the incredible unity and compassion of our co-workers," said Tareq Refat Ullah Khan, Managing Director and CEO of BRAC Bank.

"Together, we are not just collecting clothing, we are also spreading hope and warmth to those who need it the most. We look forward to continuing our support in the future."