BRAC Bank, MetLife Bangladesh reward Bancassurance campaign winners with Bangkok trips

BRAC Bank has recognised the top performers of its bancassurance campaign, ‘Fly Bangkok with Banca’, conducted in strategic partnership with MetLife Bangladesh, according to a press release.

The campaign marked another significant milestone in BRAC Bank’s expanding bancassurance journey, reflecting the bank’s commitment to deepening insurance penetration through strong, customer-focused partnerships.

The initiative demonstrated effective collaboration between BRAC Bank and MetLife Bangladesh, while celebrating the outstanding contributions of frontline teams and individual performers who played a pivotal role in promoting customer-centric insurance solutions.

Tareq Refat Ullah Khan, Managing Director & CEO, BRAC Bank; Syed Abdul Momen, Additional Managing Director & Head of SME Banking, BRAC Bank; Ala Ahmad, Managing Director & CEO of MetLife Bangladesh; along with other senior officials from both organisations were present at the award ceremony held on January 8, 2026, at a hotel in Dhaka. The winners were rewarded with air tickets to Bangkok. Both organisations expressed their commitment to achieving greater success in 2026.

Congratulating the winners, Tareq Refat Ullah Khan said, “The success of the ‘Fly Bangkok with Banca’ campaign is a testament to the dedication of our teams, their strong customer focus, and the strategic partnership between BRAC Bank and MetLife Bangladesh. Recognising our performers motivates excellence and reinforces our commitment to delivering integrated banking and insurance solutions that create long-term value for our customers.”

Ala Ahmad said, “Our partnership with BRAC Bank continues to play a vital role in expanding access to insurance facilities across Bangladesh. The ‘Fly Bangkok with Banca’ campaign reflects the power of bancassurance in reaching customers with meaningful protection solutions, while recognising the frontline teams whose efforts make this impact possible. We look forward to achieving more milestones in the days ahead.”

BRAC Bank continues to strengthen its bancassurance offerings by leveraging strategic partnerships, empowering its people, and delivering accessible, value-added insurance solutions. Through its Astha App, customers can conveniently access a range of insurance products through a seamless digital journey, reaffirming the bank’s commitment to inclusive, innovative, and customer-first financial services.