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Coca-Cola has officially launched the new Coca-Cola Zero Sugar in Bangladesh for people who want a delicious drink but with zero sugar and zero calories.
With an even more delicious and refreshing recipe, the new packaging would deliver a taste that brings consumers even closer to the iconic classic Coke.
Coca-Cola Zero Sugar was launched globally in 2005 and reformulated in 2017 to align the taste closer to the classic taste of Coca-Cola.
While all listed ingredients and nutritional information remain the same, the new Coca-Cola Zero Sugar recipe has bridged the gap even further, enabling Coke fans to enjoy their favourite beverage and embrace a balanced lifestyle.
The company has launched the new product on Thursday at a city hotel.
Expressing his views about Coca-Cola Zero Sugar, Ta Duy Tung—Managing Director of Coca-Coca Bangladesh Limited—said it has always been the strategy of the Coca Cola Company to broaden the portfolio of beverages that include a variety of tastes and lifestyles.
"We need to challenge ourselves in terms of innovation and differentiation, which will lead to a growth of the diets and lights category," he said.
The consumer landscape is always changing, which is why we must evolve as well to stay ahead of the curve.
"We are certain the new Coca-Cola Zero Sugar will certainly make a positive impact in the lives of our consumers to help consumers achieve a balanced lifestyle,” he said.
Coca-Cola Zero Sugar is the perfect beverage for today’s youth who actively seek a balanced lifestyle without having to worry about what they consume, he said.
It is also ideally suited for young adults who are looking for greater choice and variation which will complement their busy lifestyles while not compromising on how they enjoy their lives with their friends, families, and colleagues, he added.
Tapa Kumar Mondal, Managing Director of International Beverages Private Limited said, "Coca-Cola Zero Sugar has tasted great success across the world and we hope that it finds similar success in Bangladesh too."
The new and improved product is going to give consumers a new beverage option that will be closer to the taste of classic Coke, he said.
"We are confident that Coca-Cola Zero Sugar will also be a hit among our consumers in Bangladesh.”
Lutful Chowdhury, the Chief Executive Officer (CEO) of Abdul Monem Limited, said the new Coca-Cola Zero Sugar is a wonderful addition to our existing portfolio of brands.
"This new recipe will deliver the true iconic Coke tasteless the sugar. I have no doubt our consumers will love their first sip of this new product,” he said.
Coca-Cola Zero Sugar is now available at all leading supermarket chains across the country in 250ml, 500ml bottles and 250ml cans.