Daraz to launch sale campaign '11.11' on Nov 11

The country’s largest online marketplace Daraz will launch its iconic 11.11 campaign for the fifth year in a row, this year from November 11 to November 21.

Daraz presented the first glance of 11.11 2022 at an event held at InterContinental in Dhaka on Monday, says a press release.

Daraz’s 11.11 campaign is a time of joy for customers who can fulfil their shopping requirements with rather ease by utilising this rare opportunity to grab their desired product at a much lower price, accompanied by exciting discounts and offers, said the release.

This year, Daraz will bring a plethora of offers to its customers including exclusive vouchers, budget buys, countdown deals, add-to-cart giveaways, price slash, mega vouchers, hot deals, brand-free shipping, flash puzzle challenge, shake shake.

On the occasion, Syed Mostahidal Hoq, Managing Director, Daraz Bangladesh, said: “The e-commerce sector has an instrumental role to play in realising the vision of a developed Bangladesh by 2041 of our Honourable Prime Minister Sheikh Hasina. Thus, we introduce such campaigns ceaselessly for the development of this sector. New buyers get involved in such campaigns, reflecting the e-commerce sector’s growth.”

“We have been organising this campaign for four successive years. However, this year’s event will be organised with a little difference. This time, our campaign will run for 11 days. I sincerely thank this campaign’s sponsors, payment partners, and event partners,” he added.

AHM Hasinul Quddus Rusho, Chief Corporate Affairs Officer (CCAO) of Daraz, said: “Daraz is primarily working towards creating sustainable e-commerce, which shall accelerate the journey for Smart Bangladesh. 11.11 is now the world’s largest e-commerce sales campaign; hence, we have put more emphasis on compliance and awareness besides securing commercial interests.”

The diamond sponsors of the event are: Singer, Realme, Xiaomi, Apex, Bata, Lux, Dettol, Studio X, Godrej, and Lotto. The gold sponsors are Motion View, Haier, Infinix, TP-Link, Fabrilife, RiBANA, Nestlé, Dekko, Parachute Naturale, and Masculine. Meanwhile, the silver sponsors of the event are Wow Skin Science, Oraimo Global, Zhiyun, Manfare, Vaseline, Skin Cafe, Ogerio, Livingtex, Furnicom, and Motorola, LouisWill, SKMEI.

The payment partners are: bKash, EBL, City Bank, HSBC, Dhaka Bank, LankaBangla Finance Limited, Prime Bank Limited, SEBL, UCB, and BRAC Bank. The event partners of the 11.11 Campaign are Zaynax Health, Toggi Fun World, Lavish boutique, Prive By Nahila, Splendor By Aneeka, Luxe Salon, Lia’s Beauty Box, Skin & Scalp, Tisha’s Beauty Hub, Studio Ombre, Pulse Healthcare, Powder Room by Esha, Glamfreak by Farin. Grameenphone MyGP App has joined as the affiliate partner for this campaign.