Eastern Bank launches ‘EBL Priority Next Gen’

Eastern Bank PLC (EBL) unveils EBL Priority Next Gen, a bespoke banking segment created for the next generation of achievers—young visionaries poised to carry forward the values, ambition and legacy of EBL’s Priority families at an exclusive launch evening at Sky Ballroom at Le Meridian.

EBL Priority Next Gen offers a thoughtfully curated suite of lifestyle privileges, personalised wealth solutions, wellness benefits, global conveniences and seamless travel experiences—crafted to match the pace, passion and purpose of tomorrow’s leaders, according to a press release.

From dedicated relationship support to gourmet indulgences, from premium lounges to everyday lifestyle enhancements, EBL Priority Next Gen is designed to elevate the way its members live, move and succeed.

The grand launch event, themed “Prive”, brought together young achievers, innovators and emerging leaders—celebrating a generation that dreams differently, moves faster and embraces opportunity with confidence.

Ali Reza Iftekhar, Managing Director of EBL, said, “Everything we have built—every milestone—has been shaped by trust, excellence and an unwavering commitment to our customers. Today, as we welcome the next generation, we reaffirm our promise to evolve and innovate financial experiences that match their lifestyle, ambitions and vision for the future.”

The exclusive evening was graced by the leadership team of EBL including Ali Reza Iftekhar, Managing Director, M. Khorshed Anowar, Deputy Managing Director and Head of Retail and SME Banking, Sabbir Ahmed, Country Manager, VISA-Bangladesh, Nepal and Bhutan, Sarmin Atik, EBL Head of Liability and Wealth Management, Tanzeri Hoque, Head of Priority and Women Banking.