Eastern Bank Limited (EBL) has entered into an alliance with Gift Management Dhaka Limited to introduce an exclusive reward platform for their premium credit cardholders.
EBL Managing Director and CEO Ali Reza Iftekhar, Head of Retail and SME Banking M Khorshed Anowar; MarounTabet, Chief Sales Officer and Muffaddal Pittalwala, Director Partnerships of Gift Management Dhaka Limited were present among others at the alliance deal signing ceremony, held at EBL Head Office in Dhaka recently.
Gift Management Dhaka Limited is a local subsidiary of Gift Management Asia Pte Limited, the largest global network of loyalty programmes, according to a media release.
It drives the global loyalty marketplace where points, rewards, miles, gift cards can be tracked, issued and exchanged across the world.
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