Etiqa launches its first-ever Chatbot and Google Home Mini Giveaway

Singapore’s leading online insurer Etiqa has launched its first-ever chatbot to create a better customer experience for insurance buyers, making its services available through the Google Assistant.

It made the announcement on Monday, according to a Media OutReach-forwarded statement.

Etiqa Insurance had developed its own chatbot, Trix, to address customer needs in real-time through intuitive and personable conversations.

"Insurance has been perceived as confusing because of complex policy wordings...," said Dennis Liu, Head of Business Transformation and Technology of Etiqa Insurance Singapore.

"By leveraging on AI capabilities, the chatbot is a smart and intuitive way to provide information and solutions to our customers with even greater convenience and speed."

For now, Etiqa Insurance is giving away a complimentary Google Home Mini with every purchase of the newly launched Tiq Home Insurance (five-year plan) during its promotional launch.