Microsoft appoints Sook Hoon as GM for S-E Asia new markets

Microsoft has appointed Sook Hoon Cheah as the General Manager (GM) for the Southeast Asia new markets within Asia Pacific, says a statement.

She is responsible for accelerating customers' digital transformation in the region and scaling the partner ecosystem across Bangladesh, Bhutan, Brunei, Cambodia, Laos, Maldives, Myanmar, Nepal and Sri Lanka.

Sook Hoon brings 25 years of technology leadership experiences and is a 21-year veteran of Microsoft.

She has vast experience in leading scale business across corporate and SMEs and building partner ecosystem across Asia Pacific.

Prior to this role, she was the director for small-medium businesses in APAC and before joining Microsoft, Sook Hoon worked for Sybase in a regional capacity.