Monisha Abraham becomes first female managing director of BAT Bangladesh

Monisha Abraham has been named as the managing director of BAT Bangladesh, effective July 1 next.

She will be the first female managing director to lead BAT Bangladesh in the company’s history of 114 years, says a media statement on Saturday.

Monisha will succeed Shehzad Munim, who has built a strong legacy at BAT Bangladesh with commendable business results and visionary leadership.

The new BAT Bangladesh MD brings with her almost 30 years of experience in marketing and general management roles across multiple sectors, including FMCG and tobacco.

Monisha has played the role of a non-executive director among the BAT Bangladesh Board of Directors since March 2023. She will be joining BAT Bangladesh from Ceylon Tobacco Company PLC (CTC), part of the BAT Group, where she served as the managing director and chief executive officer.

Throughout her career, she has held various pivotal positions in transformation roles across multiple countries in Asia Pacific, Africa, the Middle East and Europe.

Monisha shared her enthusiasm about the new role in a message: “I feel honoured to be entrusted with the responsibility of leading BAT Bangladesh, which has been operating in this region for over 114 years having a rich legacy of success and impact.

“I am committed to driving BAT Bangladesh’s growth journey, while upholding the values of the company with the highest integrity. Being one of the highest taxpayers in the country, the company also holds a strong reputation as a growth partner to the nation in its journey towards achieving the SDGs. I hope to use my experience and expertise in leading the company towards achieving a better tomorrow for all.”

Monisha completed her BCom from Jyoti Nivas College, India and obtained her MBA in Marketing and Finance from the Birla Institute of Technology, India before starting work in Abu Dhabi in 1995.