NSU launches book on business case studies of Bangladesh

The South Asian Institute of Policy and Governance (SIPG) at North South University (NSU) is set to launch its publication, ‘Roots and Routes: Business Pathways in Bangladesh’ on Wednesday (February 12).

This pioneering book, compiled as a student workbook for a classroom exercise, serves as a critical bridge between academia, industry, and entrepreneurship, providing in-depth insights into Bangladesh's evolving business landscape, according to a press release.

Edited by Dr Rizwan Khair, associate professor of SIPG, with Syed Shahnawaz Mohsin (political and international affairs analyst, student of SIPG, and independent researcher) as the managing editor, Roots and Routes is a first-of-its-kind compilation of case studies from some of the country’s most influential businesses.

Featuring 26 cases of companies and industries, the book analyses the challenges, strategies, and successes that have shaped Bangladesh’s dynamic business ecosystem.

This book is more than just an academic resource it is a practical guide for students, aspiring entrepreneurs, business leaders, and policymakers looking to understand the complexities of the Bangladeshi market. By documenting real-world business experiences in the form of storytelling and long-form essays, Roots and Routes offers:

• Case-Based Learning: This book explores how local businesses navigate challenges, innovate, and scale in a competitive market.
• Strategic Insights: Lessons from real business scenarios on leadership, resilience, and decision-making.
• Bridging Theory and Practice is essential for academic curricula, fostering a hands-on approach to business education.
• Industry-Academia Collaboration: Encouraging dialogue between scholars and business leaders to drive economic growth.

The book marks a significant step toward developing a localized body of knowledge on business practices in Bangladesh. While global case studies have long been referenced in academia, Roots and Routes brings a much-needed focus on businesses operating in Bangladesh, allowing local entrepreneurs to learn from success stories and real challenges within their economic environment. 

“This publication is a testament to the resilience and ingenuity of Bangladeshi entrepreneurs and business professionals,” said Dr. Rizwan Khair, Editor-in-Chief of the book. “By compiling these business narratives, we hope to inspire the next generation of entrepreneurs and business professionals with effective skillset, and equip them with relevant and practical knowledge.” 

Roots and Routes: Business Pathways in Bangladesh will be officially launched at North South University on February 12, 2025, at 4 pm. The event will bring together industry leaders, academics, policymakers, students, and aspiring entrepreneurs to discuss the book’s insights and implications for the future of business in Bangladesh. 

For more information, please contact: 

Syed Shahnawaz Mohsin, +8801715001102

About SIPG at North South University

The South Asian Institute of Policy and Governance (SIPG) at North South University is committed to fostering research and dialogue on governance, business, and public policy. SIPG aims to build knowledge supporting sustainable development and economic progress in Bangladesh. 

The cases included in the book are:

1. Energypac
2. Star Cineplex
3. Foodpanda
4. iFarmer
5. eCourier
6. Rokomari
7. ClayImage
8. Shakil Rizvi Stock Limited
9. Diamond world
10. Sultan dine
11. North End
12. Bproperty
13. Shajgoj
14. Sheba x.y.z
15. Lal Teer Seed
16. Shwapno
17. BD jobs
18. Symphony
19. Walton
20. Deshal
21. Echotex
22. Sundarban Courier Service
23. Pharmaceutical Industry of Bangladesh
24. Jute Industry of Bangladesh
25. Feature Phone Industry of Bangladesh
26. Logistics Business in Bangladesh