PBIL and Zaytoon Bring Investment Awareness to Rural Communities through Innovative “Uthan Boithok”

Prime Bank Investment PLC. (PBIL), in collaboration with Zaytoon Business Solutions, has taken a pioneering step to expand #AccessToInvestment to rural Bangladesh by organising a community-based investment awareness program — locally known as an “Uthan Boithok” — in Sirajdikhan, Munshiganj.

This initiative, which stems from the strategic alliance formed between PBIL and Zaytoon in February 2025, aims to promote financial inclusion and empower rural communities with practical knowledge on safe and sustainable investment opportunities in Bangladesh’s capital market.

Over a hundred participants from local rural households joined the session, engaging directly in discussions on financial literacy, responsible investment, and fraud prevention.

Speaking at the event, Syed M. Omar Tayub, MD & CEO of PBIL, said, “At PBIL, we believe capital market access should not be limited to urban elites— it must reach every corner of the country. Through this initiative, we are empowering rural communities with the knowledge, tools, and trust needed to begin their investment journey. Small savings can become the foundation of financial security, family wellbeing, and national development. This is not just about investments — it’s about inclusive growth and building confidence among first-time investors.”

Adding his perspective, Arfan Ali, Chairman of Zaytoon Business Solutions, remarked, “Financial inclusion in rural Bangladesh will remain incomplete without bridging the gap between technology, awareness, and investment access. Our alliance with PBIL is designed to do exactly that — empower rural communities to take charge of their financial future and participate in the nation’s progress.”

During the session, participants learned how to transform modest savings into productive investments, manage risks wisely, and plan for long-term goals such as children’s education and household security. PBIL also introduced its bank-managed investment schemes in simple language, ensuring accessibility for grassroots investors.

This “Uthan Boithok” marks the beginning of a series of such programs to be rolled out across rural Bangladesh, reflecting PBIL and Zaytoon’s commitment to fostering inclusive growth, protecting investors, and strengthening national development through greater participation in the capital market.