‘TARA Uddokta Mela 2026’ to showcase all-women entrepreneur products

BRAC Bank is hosting ‘TARA Uddokta Mela 2026’, a three-day fair, to promote locally made products by women entrepreneurs and create a market for these products, according to a press release.

The fair will take place from February 27 to March 1, 2026, every day from 10:00am to 11:00pm daily at Aloki Convention Centre on Tejgaon-Gulshan Link Road in Dhaka. Following the resounding success of previous editions, this marks the fourth edition of the TARA Uddokta Mela, reflecting BRAC Bank’s continued pursuit to support women entrepreneurs nationwide.

A total of 88 women entrepreneurs from across Bangladesh are participating in the fair, showcasing a wide range of locally crafted products. Many of these entrepreneurs represent the manufacturing sector, playing a vital role in preserving traditional craftsmanship and advancing inclusive economic growth. As in previous years, BRAC Bank is providing stall facilities free of charge, enabling participants to present their products and expand their market reach.

The exhibition features an extensive collection of Bangladeshi products, including boutique and hand-stitched apparel, handmade crafts, clay and jute items, leather goods, Jamdani and Muslin attire, organic skincare products, bamboo and rattan items, and a variety of traditional foods. Visitors can also enjoy dedicated Iftar and dinner food courts, alongside cultural attractions such as Hawai Mithai and bioscope experiences, creating a festive and engaging environment ahead of Eid.

To promote digital financial inclusion, BRAC Bank is enabling seamless QR code-based digital payments across all stalls, helping women entrepreneurs transition into a cashless ecosystem. Customers will also enjoy discounts of up to 20% on purchases made through QR payments during the fair.

The TARA Uddokta Mela provides a powerful platform for women entrepreneurs to showcase their innovation, preserve cultural heritage of Bangladesh, and connect with new customers during the peak Eid shopping season.

Commenting on the initiative, Tareq Refat Ullah Khan, Managing Director and CEO, said, “Women entrepreneurs are key drivers of inclusive growth in the country. Through TARA Uddokta Mela, we are creating meaningful market access while preserving our rich heritage. This initiative reflects our long-term commitment to empowering women and enabling them to scale their businesses.”

Being an SME-focused bank, this initiative reflects BRAC Bank’s continued commitment to empowering women entrepreneurs and advancing inclusive economic development across Bangladesh.