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Terra, a colour line-up of Asian Paints, has been adjudged the Colour of the Year-2024 for Bangladesh.
The company officials announced the Colour of the Year at an event held at a hotel in Dhaka on Saturday, says a release.
The result is based on comprehensive research conducted with participants from across the globe.
With rich and earthy tones, Terra draws inspiration from the fertile lands and warm soils of Bangladesh, the release says.
The event was attended by Pragyan Kumar, Chief Executive, Asian Paints International, and other members of the Asian Paints Bangladesh along with renowned architects, designers and other dignitaries of Bangladesh.
Every year, Asian Paints collaborates with experts from a range of creative disciplines -- architects, artists, interior designers and other eminent figures from media, sociology and fashion to put together ColourNext, a comprehensive forecast of design directions in colours, materials, texture finishes and trends from around the world.
Asian Paints has been doing colour and material trend forecasting research since 2003, where the company analyses emerging trends.
According to the release, over the years, ColourNext has evolved as Asia's foremost, one-of-its-kind, intelligence in colour and material.
It says Asian Paints is the only home decor company in Bangladesh that studies trends and is committed to bringing out emerging solutions that “will bring happiness and joy to the customers”.
On the occasion, Pragyan Kumar said, “Consumers are always looking for ideas to create colourful spaces that are not just visually stunning but culturally resonant.”
He said Asian Paints relentlessly analyses global societal and human trends and their local relevance to inspire designs that reflect a holistic understating of consumers.
The company along with renowned experts have put tremendous efforts to bring the latest trends to the forefront through the colour and material intelligence.
Pragyan said their main aim is to push the boundaries of innovation and create products that solve consumer problems and offer aesthetically pleasing colours and textures that reflects consumer choices, by creating future-ready, functionally, and aesthetically pleasing colours and textures "which will greatly enhance the lifestyle of general people”.